Christmas is coming early this year as more people are looking for charity Christmas cards online in August and September than ever before.
Cards for Good Causes, the Charity Christmas Card Retailer, has seen an increase in traffic to its website in August 2021 with a 20% increase in visitors looking for Charity Christmas Cards. The first signs in September are even stronger with a 28% increase in visitors in just the first week.
Last year, Cards for Good Causes saw a 300% increase in online sales over the whole year due to the Covid-19 pandemic and the November lockdown in England which saw online sales soar as their 150 pop-up shops in England were forced to close during their peak trading season.
As a not-for-profit, all proceeds from the sale of cards bought through the Cards for Good Causes website support a number of charities including Cancer Research UK, Parkinson’s, RNLI, Alzheimer’s Society and many more. In the past ten years, Cards for Good Causes has given back over £40 million to the charities it partners with.
Corinne Allen, Head of Marketing and Communications at Cards for Good Causes, says: “We expected our online sales to increase as we have had more of a focus on online and improved our online customer experience but not quite as early as this. Last year, we saw so much traffic on our website in November due to the lockdown that we had some days where we simply couldn’t cope with demand. Our customers seem to be getting prepared earlier. The greeting card market in general has seen a rise with more people wanting to send a card in the post to stay in touch and this seems to be on the increase in the early Christmas build-up.”
Jeremy Lune, CEO at Cards for Good Causes, says: “The pandemic over the last 18 months has seen some major changes in the charity Christmas card market. We have had to look at online and distribution but there are also some charities that have simply not been able to invest in a lot of stock this year. This could see some of our bestselling Charity Christmas Card designs sell out early so it could well pay to be prepared this year.”
You can view the full range of Charity Christmas Cards here: https://www.cardsforcharity.co.uk/shop-online/cards/christmas.html