The Christmas Countdown feels ever closer and that festive vibe is in many town centres. As shoppers start to prepare for the big day, there are so many Christmas options both online and on the high street but social responsibility and doing social good with the purchase of cards and gifts is becoming ever more important in today’s society.
Christmas cards in particular, have always been a large revenue stream for charities. Most shoppers will choose not only the card design but think about the charity that they are supporting. However, this year isn’t just about supporting charity, it’s about giving them a lifeline as many struggle to survive after the pandemic of the last few years. With everyone suffering during Covid times, it is inevitable that the charity sector would be hit very hard. With less disposable income, less fundraising events and less volunteers able to support them over the last few years, charities are really struggling at a time when they are needed more than